YouTube is the world's second-largest search engine and India's most-watched video platform with over 460 million users. SeoLizards helps brands build compelling YouTube presences and run highly targeted video advertising campaigns that drive brand awareness, consideration and measurable conversions across India's vast YouTube audience.
Get Free SEO AuditTailored solutions designed to drive measurable results for your business.
Complete channel audit and optimisation — channel art, about section, playlist structure, end screen strategy and community tab management for maximum subscriber growth.
Full-service YouTube advertising management across TrueView In-Stream, Non-Skippable, Bumper Ads and Discovery ads with precision audience targeting and performance optimisation.
Keyword research and metadata optimisation for your organic videos — titles, descriptions, tags and closed captions — to improve discovery in YouTube search and suggested videos.
Expert management of YouTube's most effective ad formats: skippable TrueView ads for cost-efficient brand building and 6-second Bumper Ads for high-frequency message reinforcement.
Managed partnerships with YouTube creators in your category — from micro-influencers with 10K highly engaged subscribers to premium creators with millions of views.
Monthly YouTube Analytics deep-dives covering watch time, audience retention, subscriber growth, ad performance and content recommendations for the next month.
Analysis of your existing channel performance, content strategy, SEO health, competitive landscape and audience demographics to identify priorities.
Development of your YouTube content strategy including content pillars, SEO keyword targets, video production guidelines and publishing calendar.
Targeting strategy, creative brief, campaign setup and bidding configuration for your YouTube ad campaigns with full conversion tracking implementation.
Ongoing metadata optimisation for organic videos, monthly YouTube Analytics reporting and strategy refinement based on performance and audience insights.
YouTube advertising offers unparalleled video reach — you can put your brand's story in front of 460 million Indians with precise targeting by interests, demographics, search behaviour and life events. Video ads build brand recognition and purchase intent more effectively than any other format.
YouTube offers: TrueView In-Stream (skippable after 5 seconds, you pay only if watched 30+ seconds), Non-Skippable In-Stream (15 seconds, guaranteed views), Bumper Ads (6 seconds, great for frequency), Discovery Ads (shown in search results) and Masthead Ads (homepage takeover for premium reach).
Consistent publishing of genuinely valuable videos optimised for search and suggested video discovery, combined with strategic end screens, cards and community engagement. Subscriber growth accelerates significantly with quality thumbnails, strong channel branding and a clear content focus.
YouTube SEO is optimising your videos to rank in YouTube search results and appear in suggested videos. It involves keyword research for video titles and descriptions, custom thumbnails, chapter markers, closed captions and building watch time — the most important ranking signal in YouTube's algorithm.
YouTube CPV (cost per view) typically ranges from ₹0.25–₹2 in India for In-Stream ads, meaning you can achieve 1 million views for ₹25,000–₹2,00,000. Bumper ads are bought on CPM, typically ₹50–₹200. We recommend budgets based on your reach and frequency goals.
For ads: views, view rate, brand lift (via Brand Lift surveys), website clicks and conversions. For organic: impressions, click-through rate, watch time, subscriber growth and revenue (for monetised channels). We report on all metrics monthly with clear business impact analysis.
We treat YouTube as a discoverability engine, a trust-building platform and a performance channel all at once.
We support both organic YouTube growth and paid video amplification.
Packaging is improved to lift clicks without sacrificing relevance.
Topics and structures are selected to improve watch time and session depth.
We connect video views to landing pages, remarketing and lead capture.
Building video discoverability and paid video campaigns that supported course sales.
YouTube growth programme spanning channel strategy, metadata and video ad support.
The brand had useful videos but poor retention, weak metadata and no clear path from watch time to sign-ups.
We rebuilt the content plan, optimised titles and thumbnails, added better CTAs and used paid video campaigns to extend winning content.
Watch time increased, channel-led leads improved and YouTube became a meaningful demand-generation asset.
Feedback from businesses that trust SeoLizards with growth-focused marketing execution.
“Our content was better packaged, easier to discover and far more useful to the business after their team stepped in.”
“SeoLizards helped us build a YouTube engine that supported both awareness and course sign-ups.”
We use video SEO, advertising and analytics tools to improve channel growth and campaign performance.